People are nowadays running with the notion that social media has overtaken online marketing, but this fuss can never rule out the fact that emails still remains the most powerful marketing tool for online business.

As per email experts, a $1 spent on  email marketing has a $44.25 return on investment.

Emails are still used as a great source of marketing and have a potential to fetch good returns. If your perception is akin to what i have mentioned, then you can  read along, as in this blog we will discuss how to integrate MailChimp with your WordPress website.

Following are the steps which can guide you to integrate Mailchimp Plugin in your WordPress website, just follow these simple steps:

Step 1 – Create Your MailChimp Account

The very first step is to create an account with MailChimp. In order to do this you simply need to login to the website of MailChimp and find out the a button stating “sign up for free” which is placed at the extreme top right corner of the website.

In order to create your account, all you need to do is to fill in your  personal details. After the successful completion of the account creation you need to log in, from there it will redirect you to the dashboard your account.

Step 2 – Setup Your First Email List

The next step is to create an email list. So as to create a list of emails you need to start by clicking on the “Create a List” button which is present on the dashboard screen of your MailChimp account.

On this screen you will be required to jot down the details, which comprises even your name which is to be displayed on the email list , your email address on which your users can revert their responses and many such details. After filling in all the required details you then need to save them by pressing the “Save” button. This was the first step and after completing it you are now ready with your first email list.

Now the last step is to connect this very list with your WordPress site.

Step 3 – Add a Signup Form to Your WordPress Site

MailChimp comes with an intrinsic subscription form. In order to add a signup form, you will have to go to your MailChip account and there you need to visit “List page”.  A download arrow button will be displayed which corresponds to your email list. You need to click on it and then select an option which ask to signup.

This will take you to a page which comprises of different types of forms.

Now if you have a grasp of coding, then you also have an option to make some changes in the code of your form, then after you need to hit the “select” button which is present next to the option of Embedded form.

This will take you to a settings page which will give four options to choose from, namely : Naked, Super, Classic or Slim. After making a choice, you then need to copy the embed code.

The next step is to visit the dashboard screen of your WordPress admin account on your website. Now from that account you need to navigate through from Appearance -> Widget, and then you need to embed a ‘Text widget’ on the sidebar of your website. Here you need to paste the code which you had copied from the signup form embed in the sidebar.

This is it! You are now good to go.

Final Thoughts

If you are still ruminating over the thought of how will you manage to send all those emails in your WordPress site then MailChimp can be your champion. Subsequently, you will get to know about the benefits of choosing it.

Karun Verma

Karun Verma is a perfectionist and an online marketing expert with keen interest in finding new ideas and innovations in internet. He is the founder of HTMLTUTS+, a blog based on inspiration in Development, Designing and Online Marketing Ideas.

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