Email marketing is an effective method to convey a commercial message to a group of people using emails. Due to cut-throat competition in online business, it becomes essential for online entrepreneurs to create a huge list of email subscribers to solicit sales and expand their business rapidly.
When you run a WordPress website, doing an effective email marketing will help your site become popular in a short duration of time. There are many people who use email regularly and hitting their inbox with the latest updates of your site can motivate them to land on your site regularly.
On the other hand, building a good list of your email subscribers takes a considerable amount of time as you have to study the browsing habit of customers, create personalized newsletters and send them at regular intervals. Fortunately, WordPress offers a ton of high-powered plugins that will boost your email marketing campaign for higher conversions and improved sales.
Here in this blog post, we bring you a collection of seven most compelling email marketing plugins that will strengthen all your marketing efforts for your WordPress site.
1. Mailchimp:
- Rating: 4.9/5
- Active Installs: 700k+
- Source: WordPress Plugin Directory
MailChimp is an awesome newsletter service, which is actively used by millions of sites to dispatch emails to their subscribers. Using this plugin, you can create a list of maximum 2000 subscribers and send less than 1200 emails per month to your subscribers.
When your subscribers grow more than 2000, you are required to upgrade your account to premium plans. Apart from sending emails & capturing leads, this plugin also allows you to establish RSS to email subscriptions, keep an eye on the performance of your email campaigns with analytics report, create auto-responders and draft beautiful email templates easily.
2. Newsletter:
- Rating: 4.7/5
- Active Installs: 200k+
- Source: WordPress Plugin Directory
Newsletter is an easy to use and full-featured newsletter plugin for WordPress, which helps you to create useful emails and newsletter templates for both personal and professional needs. You can integrate it to your WordPress account easily and start sending great emails and newsletters to your subscribers.
You can also create appealing newsletters in your own style and can schedule it to be delivered to your subscribers. Using this robust and efficient plugin gives a bigger exposure to your site simply by sending informative and dispatching emails and newsletters to their emails.
3. ALO EasyMail Newsletter
- Rating: 4/5
- Active Installs: 10k+
- Source: WordPress Plugin Directory
Using the ALO EasyMail Newsletter allows you to create amazing mails and newsletters and dispatch them to your subscribers. It is available in more than 20 languages and it supports internationalization. It also helps you to manage your subscribers. You can search, add or delete and edit subscriptions easily. WordPress developers can use this plugin as a starting point of their development career.
4. Easy Sign Up:
- Rating: 4.8/5
- Active Installs: 10k+
- Source: WordPress Plugin Directory
Easy Sign Up collects email addresses of your site’s visitors and take them to a URL. This plugin creates a customizable thank you email, which is dispatched to the visitor’s email. It also acts as an auto-responder and replies customer’s quarries. It collects leads and squeezes page too.
5. Subscribe2:
- Rating: 3.5/5
- Active Installs: 80k+
- Source: WordPress Plugin Directory
Subscribe2 allows bloggers to manage a huge list of subscribers and email notification system. Use this plugin to deliver the appealing emails to subscribers (of new posts). It easily gets integrated with ReadyGraph, which acts as a helping hand for you and helps you to communicate effectively with your subscribers, increase site’s traffic and conversion rate.
6. Icegram:
- Rating: 4.8/5
- Active Installs: 20k+
- Source: WordPress Plugin Directory
Nearly 70% visitors leave your website without making any call (for products and services) or taking any action). Do you want to enhance your audiences and convert them into leads? If yes, then use Icegram as it eliminates the need of hiring a WordPress developer. You can install it easily on your site and start sending emails to the targeted audience. It contains multiple “message types” in a single plugin: Popups, header/footer bars, notifications, messengers easily and helps you attract more visitors to your site easily.
7. Ultimate Popup Free:
- Rating: 4.2/5
- Active Installs: 400+
- Source: WordPress Plugin Directory
This plugin displays popups on your website, even on various mobile devices and helps you to generate leads quickly. Using this plugin, you can customize everything (for example – content, codes, cookies, etc,) and design to fulfill your requirements and maintain consistency in your brand. The developers of this plugin have kept things to the minimum so that it doesn’t affect your site’s loading time.
SUMMARY:
Online entrepreneurs always look for new ways and tips to increase traffic to their website and improve conversion rate. Email marketing is one of the newest tools, used by marketers to contact their subscribers directly and explore opportunities for sales. The above-mentioned WordPress plugins help you to execute email marketing campaigns swiftly and easily.
