More and more business organizations, whether big or small, are embracing mobile apps to expand their reach to a wider customer base. But, with millions of mobile applications available in the app stores, getting your app noticed by the target audience can be challenging. In fact, it has been observed that most of the mobile apps are doomed to failure immediately after releasing.

Top Reasons Behind Failure of an App

  • The app boasts a not-so-friendly interface, making it difficult for users to utilize and understand the purpose of the mobile application.
  • Designers often focus too much on the design, but forget to pay due attention to creating an app considering users’ needs and behaviors.
  • The app is unable to provide desired functionality that your users might be looking for.
  • Your mobile application may fail if it is unable to provide something unique to your target audience.

How Can You Avoid App Failures?

So, now that you have learned about some of the major reasons that leads to failure of an app, below are a few recommended ways following which will help you prevent app failures:

  • Evaluate and Know Your Users Needs

What’s the use of creating an app if it can’t serve the needs of your users?

Well, we are building the app for our users’ at the first place, and so it’s imperative that it must help them accomplish their needs. But, in order to keep users satisfied, you’ll first have to evaluate their needs.

Put it simply, you need to know who your envisioned users are. You can do so, by asking questions from users that tell about their needs. Besides this, solicit feedback from your users by providing a prototype of your app.

  • Clarify the Purpose of Your App

Once you’re aware of your app users and their needs, you can jump-start your mobile app development process. But, make sure to clarify the purpose of your application. This is a crucial factor that plays a huge part in determining the success and failure of an app.

In essence, you need to make sure that your users know how to use the app. Doing so, will help in delivering a seamless app experience to users, by helping them interact with the app without much hassle. One great way to do so is to include onboarding screens (also known as walkthroughs) in the app.

The onboarding screens, basically, help in giving the introduction about the apps. Most importantly, they help in demonstrating what the app does. For example, when a user launches the Carousel app, it immediately introduces its key functionality:



  • Assign Priority to What’s Important

You may be building an app that addresses the needs of your customers or business partners. If that’s the case, then remember that external app users have different requirements compared to the internal users (i.e. partners). And so, it becomes imperative to prioritize what’s important in your mobile application.

Bear in mind that while you’ll be required to provide access to complete data to your internal users, on the other hand, your external users would be more interested in accessing only the important piece of information about your app.

For assigning priority to what’s important, it is recommended that you should provide your users with different ways to access data based on user role/project type.

  • Choose Between In-house App Development or an Offshore Agency

If you don’t know how to code, it is advised that you must consider taking up app development services of a professional. However, you must decide whether you would like to go for in-house app development or would prefer choosing an offshore agency to get the job done. Of course, if you have a limited budget, then outsourcing your project will prove a viable option.

Moreover, it would be better if you’ll select services of large offshore app development companies, as they tend to have good resources – that are essential for completing the app development task effectively and efficiently.

But, beware of signing a contract with a fraudulent development company. To make sure that you’re about to choose the right service provider, you can ask the company to provide evidence of some of their prior work samples. Also, check out if the apps developed by the company have been published in the app store or not.


Developing a mobile app is no longer a difficult task. There are many tools and recommended techniques that can help you build an app. However, merely creating a mobile application isn’t enough to extend your business reach. You should abide by the above-mentioned ways, or your app might fail.

Karun Verma

Karun Verma is a perfectionist and an online marketing expert with keen interest in finding new ideas and innovations in internet. He is the founder of HTMLTUTS+, a blog based on inspiration in Development, Designing and Online Marketing Ideas.

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