Key Tips To Strategize Your Mobile Web Design Approach

With handy and advanced mobile devices, it won’t be an understatement to say that the Internet has gone mobile. Today, most of us (though not all) carry an Internet-enabled mobile device in our pockets. This lets us access the web anytime and anywhere. As, there are several benefits of getting an instant access to the Internet, the mobile web traffic is incessantly expanding. Observing this change, the giant search engine, Google has also updated its search algorithms. It now prefers mobile-optimized websites and penalizes other websites with poor indexing.

This certainly makes it quite imperative for web designers and website owners to get adroit with an effective and efficient design approach that can miraculously address mobile web solutions.

Designing for mobile devices is not a child’s play, there are various factors that must be considered. For instance, you must strive to make your major content consume the minimum possible real estate, while creating an interactive and appealing look and feel. Test your design for all mobile devices to ensure a surefire UX for your potential mobile visitors.

With the urge to help you deliver a prolific mobile web experience, I have uncovered a few of the useful tips for your consideration. These points will help make a website run seamlessly and flawlessly on mobile devices. Let’s explore them.

1. Segment Your Web Pages Into Small Sections

Since, you are primarily designing for mobile devices that possess a smaller screen than desktops, it is advisable to break the content, eradicate the extraneous info, and precisely include the essential info. On mobiles, a single column layout makes a viable choice. This layout beautifully wraps the content and expunge the horizontal scrolling. Thus, it is advisable to display the notable info at the top of the page and break the rest of the content into small, readable sections that can be expanded as and when a viewer desires.

2. Take Your Business Goals Into Account

There is a great likelihood that you are stuck in either of the following situations. You are creating a fresh website and want it to deliver an outstanding performance to your potential desktop visitors as well as mobile viewers. You want to make your existing desktop site responsive, in order to efficiently reach your mobile users. Or, While you have an existing desktop website, you want to create a brand new mobile-friendly website version.

Whatever is the case, it is vital to keep your prime business objectives in mind while streamlining the mobile web design. If you are clear with the basic goals of creating a mobile site to leverage a particular business, you will be better able to deliver a superlative solution. This is so because it will let you prioritize the design accordingly and precisely embrace the crucial business objectives in your mobile design.

3. Ensure a Legible Web Content

Your web content is an essential element that can create an impression or ruin the experience. It all depends upon the way you display your content. Thus, typography plays a significant role. Choose a typeface that can make your content more legible on a range of mobile screens. To ensure a prolific performance on all devices, you may need to scale up or down the font size according to the changing targeted screen size.

While it is important to make the text easily readable, readability is not only limited to the text. But, it also extends to your icons, logo and other UI elements. Thus, they must exhibit an easily understandable design. You can embed suitable animations and graphics to make your crucial elements like CTA (Call to Action) buttons more impactful.

4. Seek An Ideal Place For Navigation

Analyzing your potential user’s behavior beforehand is advisable, as it can help you better understand what they want and how they can navigate through your site. Thus, it will be better to keep the navigation menu in an easily accessible position on the page, it could be at the top (most recommended position), at the bottom or in a sidebar. However, make sure that whichever position you choose, your visitors can easily access the navigation menu as and when they need.

5. Offer interaction feedbacks

First of all, it would be worthy to understand that majority of the targeted mobile devices are touch screen, so most of the user interactions are accomplished via the tapping of finger tips. Thus, all the web elements that appear clickable on desktops must be easily tappable on touchscreen mobiles. It is better to embrace the rule of thumb while designing the UI for mobile web to deliver an easily accessible design.

This is not it, to ensure seamless and flawless user interactions, it is recommended to share interaction feedbacks. Unlike desktop browsers, mobile browsers barely have any default feature to represent the progress of an action. This certainly makes it essential for mobile web designs to address visual interaction feedbacks.

For every user action on the interface, there must be a corresponding conspicuous feedback. For instance, in response to a button tap, you can change the appearance of the tapped button. This will notify the user that his action has been initiated. Thereby, making the interface more intuitive and easily accessible.

There are several other ways to showcase visual feedbacks. Like, you can share the loading status, via an innovative animation, or graphics, for things that consume considerable amount of time to load. Moreover, it is also referred as a good practice to embrace visual feedbacks with which users are already familiar.

To Wrap Up!

Another essential consideration to entice mobile visitors is to ensure a lightweight and fast loading design, as mobile users are often considered as impatient users. I hope the key points deciphered in this article will help you accomplish your mobile web design project with a great flair. For a fresh and distinct design, think creatively and take these tips into account as you embark on your mobile site design. This will help you deliver a compelling mobile web design without compromising on the usability.

Author Bio:

Victoria Brinsley is a skilled Android app developer for Appsted – Android apps development company. You can explore more about the development tips and tricks by clearing your queries with her.