When it comes to considering about mobile strategy, it’s completely illogical not to talk about responsive web. Mobile usage is skyrocketing, so as the diversity of the market of mobile devices and Smartphones. All these devices are together leading multi-screen experiences for the web customers. The world of mobile web is strengthening with each passing day simply because it offers an engaging experience to both visitors as well as to those who build the actual design: a single website that fits gracefully across all the devices.

Due to these factors, it should come as no surprise, that these multiple handheld devices have leapfrogged desktops, and have been transformed into something that is easily shared, maintained, loaded, and built. Keeping this in our mind, prioritizing responsive design in your business should be your online marketing goal before you end up reaching yourself at the end of the rope.

Responsive Web Designs

A responsive website isn’t a trend anymore, it has become a need. The design has the ability to adjust easily as per the behavior and environment of the device on which a website is being viewed on. In other words, a responsive design looks good no matter whether you are browsing a website on your Smartphone, Tablet, or an iPad.

There are a variety of benefits of turning to responsive websites. In this article, we will discuss them in detail.

  1. One Size Fit Solution

As we know that traditional websites lack the sync when they are viewed on a device other than the desktop. This makes the user irritated compelling them move the screen or zoom in and out while browsing a website. In fact some of them prefer to navigate off from a website and move on to the one which is responsive.

The responsive design is based on the principle of having a website that “gracefully” adjust as per the specifications of the device. It also allows business to customize the website in a way that’s most profitable and improve conversions.

  1. Less Complication More Involvement

Responsive design makes use of simple, clean, and an easy to navigate interface which removes complexities and provides an enjoyable visiting experience to the customer. This way, the design perfectly guides the visitor and help them reach to the desired level of conversion.

  1. Responsive Websites Look Trendy

There are not only functional aspects businesses should consider when turning to the responsive strategy, but a responsive designed website looks visually appealing as well. The design makes use of flexible grids and CSS media that together enhance the appearance of the website. Since, their content, layout, and images are redesigned for smaller “views”, the design looks extremely beautiful and give a pleasure-filled experience to the user. Using JavaScript and media, these designs can also enable or disable multiple sections of a website to make an effective use of the screen space, thereby creating a level-headed experience to the user.

  1. Google Also Looks with Favor on Responsive Websites

According to Google, having a responsive website is extremely important for mobile configuration and goes beyond it by claiming responsive design is the “best industry practice”.

Google has also disclosed how number of searches has increased up to 40% from the mobile devices, and in the near future it is sure to get the increase tremendously. Online shopping has also grown significantly up to 30% because of the ease a responsive design offers to its customers.

Plus, Google also states that it is easy to share the content of a responsive website because of a single URL than a content that resides under different URLs. This also hinders the user’s experience because they are provided with less than optimal version of a website.

Wrapping Up

Responsive design makes a sense today. And if your website isn’t responsive enough then your business will suffer lost customers and revenues. That is why it is reasonable for businesses to adopt a responsive design to pass on the same level of information available to the users irrespective to the device they are using.


Author Bio: Maria Mincey is a productive author, who brings to the table a quantum of information around web improvement administrations. She works for Xicom Technologies, a software development company which conveys most complete web applications and answers for diverse industry verticals.

Karun Verma

Karun Verma is a perfectionist and an online marketing expert with keen interest in finding new ideas and innovations in internet. He is the founder of HTMLTUTS+, a blog based on inspiration in Development, Designing and Online Marketing Ideas.

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